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CREATIVE STRATEGY  | ART DIRECTION |  VISUAL DESIGN

 

I’m a creative art director and designer based in Sao Paulo [Brazil], currently working as senior creative analyst at Nubank.

I love merging good craft skills and assertive strategy

in order to solve challenges creatively on and offline.

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Nubank
Growth Marketing Communications
SeniorVisual Designer &
Creative Analyst

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WORK IN PROGRESS

Claro feat. Whatsapp
Anti fraud awareness campaign
Agency: iD\TBWA

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Creative visual concept and execution

for Claro's collaboration with Whatsapp (Meta) safety awareness campaign

visual strategy; art direction; visual identity;
audiovisual production concept

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Almost 50% of the Brazilian population
was victim of fraud between 2020 to 2021

Almost 50% of the Brazilian population
was victim of fraud between 2020 to 2021

Almost 50% of the Brazilian population
was victim of fraud between 2020 to 2021

Source: U12m - Observatório FEBRABAN

No wonder 83% of our population is concerned, at some level, in safety.

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EMPOWERMENT

connectivity

data
security

Safety is one of the foundations of
a more connected future. So, in order to raise awareness about safety issues and, mostly,
empower people to be the agents of online security, Claro joined forces with Whatsapp in an educative campaign.

The creative path came from a social listening learning on how Brazilian people deal in such a particular way with negative situations:

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more
memes

memes,

and music

We mixed the most popular version of O Golpe Tá Aí, Cai Quem Quer with a custom made jingle, in order to highlight how simple and important it is to activate the 3 steps verification.

Labi Exames
New key visual proposal
Client: Labi Exames
Agency: iD/TBWA

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Creative visual concept and execution

for Labi's 2021 paid media campaign

visual strategy; art direction; visual identity; branding;

paid media campaign

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Labi is a diagnosis startup lab that offers both convenience and health accessibility to all. they reduced burocracy, so that people can get quality and fair prices, whether they have a health insurance plan or not.

a crucial business during pandemic.

as 2020 was a great year in terms of business and awareness
growth for Labi, 2021 was all about learnings and improvements.

so, in order to better attend the consumer profiles, we proposed
a
new key visual for 2 main targets: ETC
[1] and expectants.

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same pallete
+
different predominance

=

same identity
+
targets differentiation

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TikTok for Business Brasil
Implementation of TikTok B2B communication 2021/2022
Client: Byte Dance
Freelance Job

Creative visual concept and execution

for TikTok media assets. 

concepts; art direction; visual identity;
team management

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TikTok is definitely not new to young [or not] Brazilian digital consumers. but, the news here are: now, finally brands in Brazil can invest on paid media at the platform.

and I had the pleasure to help building it up. :)

initially, the main purpose was to raise brand awareness, in order to encourage people to download and try the app, so they could get to know the platform formats and their benefits.

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as brands started to learn more about the platform, we started focusing on data results from studies about specific festivities to commercial opportunities. 

and, after months of awareness content, we now show off success cases and insights for the newcomers. 

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Galaxy Z Family
Release Campaign 2021
Client: Samsung Brasil
Agency: Mutato

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Creative communications strategy and concept for Galaxy Z products on

Samsung Brasil digital platforms. 

strategy; art direction; key visuals; institutional
screenplay; translation

have you ever tried to pin your mobile somewhere and it simply would not stand steady?

we flip to the beat. literally.

in order to reinforce Galaxy Z Flip's main feature - the flex mode - we created
a super fun screenplay inspired by daily situations for its release in Brazil.

curious
facts

we paired up with Nina Torres - from Santa Transmedia - who found the perfect solution for almost impossible human camera movements: the robotic arm. I'm 100% obsessed with it! ( ͡◎ ͜ʖ ͡◎)
credit: @kambo_t_


influence avec elegance.
this is what Z fam's all about.

 

@matranchesi and @brunovanenck are members of #teamgalaxy influencers and creators squad.

what they have in common? sophistication, fashion appeal and multi skills.

so, they'd obviously make the perfect match to represent the concept of
double the possibilities held by Z Flip and Z Fold, and this is the result.

Galaxy Buds Pro
Release Campaign 2021
Client: Samsung Brasil
Agency: Mutato

Creative communications strategy and concept for Galaxy Buds Pro on Samsung Brasil digital platforms. 

strategy; art direction; key visuals; institutional screenplay; translation

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pre-order key visual

campaign key visual

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feature
films;

how to
videos;

social
assets;

performance
assets;